SEO strategy is a complete and detailed plan to increase a website ranking in search engines. It is planned to generate more organic traffic to your website. The basic SEO strategy includes technical SEO, high-quality content strategy, On-Page & Off-Page strategy and increasing DA and PA of your site.
The basic strategy is further mentioned below:
- Technical SEO: The technical SEO focuses on the site’s basic architecture. This examines the backend process of a website and this will help to check that which webpage is technically setup or not.
- On-Page SEO: This focuses on the on-page optimization and here you optimize your on-page content to capture traffic for some specific keywords.
- Off-Page SEO: This strategy focuses on the links that are linking with your site anywhere from the internet. Here you need to build strong and excellent quality backlinks which help your website to build trust in the search engine.
- Checking DA and PA of a site: Domain Authority (DA) and Page Authority (PA) are the scores a site on a scale from 01 to 100 and it gauges the perfect relative likelihood of any search engine ranking for a webpage or for a website.
You can use the DA PA checker tool to check how a website will rank in search engines.
Step by Step Complete Guide on how to create a successful SEO Strategy for your website
If you really want to generate more traffic to your site, here’s a detailed SEO strategy guide for your website:
Step 1: Define your exact SEO Objective:
Defining your SEO objective is one of the basic things before planning your SEO unique strategy. Some of the common SEO objectives are mentioned below:
- Organic Traffic: This refers to some unpaid site traffic coming from different clicks on SERP. Generating organic traffic must be one of your objectives because without any organic traffic you can’t anything.
- Generate Leads: Currently, the website is one of the most important lead generation devices and its basic idea is to covert some of the traffic into bets qualified prospects.
- Brand Presence: If the maximum number of persons are visiting your website and consuming your latest content, then it can easily improve your brand awareness and credibility.
- Sales Conversion: This objective is important for e-commerce sites to generate more sales by capturing more organic traffic.
- Customer Support and Education: This will promote international content that can help to educate the audience about your niche in an easy way.
- Specific: Your specific objective must be clear and perfect and it can be easily communicated with your team at any time.
Step 2: Increase Domain Authority (DA)
Domain Authority “DA” is a ranking metric dev by Moz and it predicts how a website will rank on the search engine. When we normally talk about SEO, DA is one of the finest industry standards which is used to rank on the SERPs. The DA of a website is measured on a scale of 1 to 100 where 1 means worst and 100 means excellent.
How to quickly increase Domain Authority of your website?
You can easily increase the domain authority of your website just by following the mentioned below steps:
- Choose a Perfect Domain name
- Optimize your On-Page content with high best quality
- Build your website DA with content relevance
- Create Linkable content and perfectly improve your internal linking structure
- Make your website Mobile-Friendly
- Increase loading speed of all of your webpages
Domain Authority “DA” allows you to judge the complete performance of your site and you can use DA checker tool to check the DA and PA of any website just within one click.
Step 3: Website Audit
You’d need to perform an SEO audit to figure out current on-site and off-site optimization and it also figures out the technical errors as well. To audit your website you’d follow the mentioned below steps:
- Check your Website Crawlability and Index ability:
If your website is not indexed by the search engine, then your website won’t work well. You need to make sure that Google or any search engine crawl to your website properly and recognizes and index all of your new and old content pages properly.
If you are making a new SEO strategy plan, you must focus on the following things:
- A proper XML sitemap that lists all URLs and pages
- Make sure your URL use HTTPS and is easily accessible
- Excellent optimization of robot.txt file
- Tiles, Tags and Meta Descriptions
The titles tags and Meta descriptions are the information that is displayed on the SERP results and Meta titles tags are one of the major factors which help search engine understanding that what your webpage is about.
Also, your titles and description must clear your objective and both the title and description must have the specific targeted keywords.
- Content Structure and Basic Optimization:
Your content must be according to the proper content structure as the header tags (H1, H2, and H3, etc) to get easily index on the search engine. A proper and perfect content structure will let the search engine know which aspect of the content is most important and which aspect is the least important.
Also, check whether the embedded images are properly optimized or not. Properly compressed the image so that they don’t slow down the webpage.
Step 4: Proper Keyword Research
Finding the right keywords for your website is one of the main aspects of making an excellent SEO strategy. We have mentioned below some important considerations for the keyword research process:
•You’ve to understand your specified targeted audience by figuring out their needs, behaviors and search intent
•Your targeted keyword must help you in achieving your main objective
Step 5: Detailed Competitive Analysis:
Naturally, SEO is a competition where you try to compete with others and rank your website by making an excellent SEO strategy. So, competitive analysis is an important factor in the SEOs whole strategy.
Simply Google your targeted keywords and the ranking competitors in complete detail.
Now your job is to create unique and better content which would be more in-depth and longer than all of our competitors
Step 6: Link Building:
Building strong backlinks are the main factor in ranking in making an SEO strategy. The quality of the backlinks is more important than that of its quantity and you’d make quality strong niche relevant backlinks which helps in beating your competitor’s site.
You can easily use the DA PA Checker tool to check the authority of different sites.
With the help of the mentioned above complete guide on how to create a successful SEO strategy for your website, you can easily make a beneficial strategy to increase your website’s overall performance.
