If you run a retail business, you will constantly be looking for ways to attract shoppers, especially in the highly competitive business arena of today. You probably keep up with what your competitors are doing, which might give you some good ideas.
Here are a few ways that you can make your store stand out from others.
- 3D signage – Check out the stunning 3D lettering signage from Icon Signs, a leading company based in Auckland with years of hands-on experience helping retail businesses. Their experts can take your design concept and turn it into reality, which will make your business more visible to local shoppers.
- Neon signage – If you want shoppers to notice your storefront, perhaps neon lighting is the ideal solution. Talk to a leading Auckland signage company and let them design something unique that boosts your branding. You can choose your company colours and even add your logo so that people identify with your business.
- Window dressing – Stand outside your store and ask yourself, does the window layout and décor inspire you to enter the store? If not, consult with an interior store designer and see what the professional can come up with. Either way, you should change the window design every couple of months, perhaps using seasons as a guide.
- LED strip lights – LED strip lighting comes in a wide range of colours and they can be fixed around the window perimeters. Use your creativity and you’ll be amazed at what can be achieved and flashing units can be added with a range of patterns that can be changed at will.
- Signage boards – You can create a couple of A-frame boards that you can insert advertising posters, which could announce a sale or special promotion. These are also known as sandwich boards and are great for temporary signage that can easily be put inside at the end of the day.
There is never a time when your store signage is ’complete’, rather it is a work in progress and change should be part of your program. Be creative with exterior and interior décor and signage and if need be, consult with an industry professional. Signage is an important aspect of store décor and using a range of strategies, you can create an engaging ambience that keeps shoppers interested.
