A keyword is the most important factor in Digital Marketing. In this article, we describe what is a keyword in SEO, how many types of the keyword in SEO, and also read How to use keyword in SEO with the Keyword optimization process.
What is Keyword in SEO?
The keyword is a phrase which is put in search engine for query or you can say in easy ways that anything user put on search engine like Google, Bing for his query called a keyword. If any user wants to buy a shoe online and he searches in search engine buy shoes online then buy shoes online is ka keyword. The keyword is the most important thing for your business.
How many Types of Keywords in SEO?
Now we are going to discuss how many types of keyword in SEO. Here some important types of keyword use in SEO.
- Short-tails Keyword
- Long-tails Keyword
- Product Defining Keyword
- GEO Targeting Keyword
- LSI Keyword
- Intent Targeting Keyword
Short-tail Keyword
As you understand buy name this is a short keyword. It contains a maximum of three words. The short tail keyword has a high volume and high competition. Short tail keyword, the search engine could not find user intent properly.
Example: If a user searches in the search engine “Digital Marketing” then it is a short tails keyword but by this keyword, it is not confirmed that what user exactly wants either he wants to know about “digital marketing course” or “digital marketing company”.
Long-tail Keyword
If a user searches more than 3 words then its call a long-tail keyword. A long-tail keyword is more specific than the short tail. Compare to short tail is has a lower search volume but it is also low competition. This keyword easily describes user intent.
Example: If user search buys rebook shoes online this is long tails and it shows user intent that the user wants to buy shoes online of rebook brand.
Product Defining Keyword
As the name shows that which keyword defines your product details called product define keyword. This keyword has specific user intent, low search volume, and also this keyword has a high conversion rate.
GEO-targeting Keyword
The geo-targeting keyword is the location-based keyword. You can target city, state, or the country in this keyword. This type of keyword is very useful for local businesses.
Example- If the user searches “Digital Marketing Company in India” then this keyword is a Geo-based keyword.
LSI Keyword
LSI means Latent Semantic Indexing. This keyword related to your main keyword. You can search LSI Keyword from LSI Graph. When the user searches any query then google also suggested some LSI Keyword. LSI keyword characteristic is an improved ranking of the main targeted keyword. It is also good for content creation. It has a low search volume with low competition and specific user search intent.
Intent Targeting Keyword-
When the user puts any query in the search engine then there are three types of user intent.
- Informational
- Commercial
- Transactional
When a user uses keyword within these three types of intent than its call intent targeting keyword.
These are the main types of the keyword in SEO which we describe briefly. If you want to rank your website in search engine then first choose better keyword types for your business and start work on your project.
Now we are going to describe How to use keywords in SEO.
How To use keywords in SEO?
The keyword is used in some fields to promote your business. The user understands his audience then target his keyword in a given field. Keyword optimization is the most important factor for search engine ranking.
- Meta Titles
- Meta Descriptions
- Subheadings
- Content
- URL
- Link Anchor Text
Title optimization is the most important factor for SEO. The keyword in the title is very helpful for search engine ranking.
The keyword is also necessary for meta description for ranking .so we can say the keyword in the meta description is another helpful factor for ranking.
You can also use keywords in the subheading. In the facts of ranking in the search engine, this is a very important factor for ranking.
Content optimization is the most important factor for ranking. If your content is not well optimized then you can not rank in search engine.
What is Keyword Optimization?
Keyword optimization is the most important factor for ranking on search engines. Keyword optimization is a process to analyze your business and audience then select target keyword to find quality traffic to your website. These are some steps of keyword optimization.
- Using your targeted keyword in the title
- Use your targeted keyword in URL
- Use your targeted keyword in Meta descriptions
- Use your targeted keyword in Subheading
- Use keyword with variations
- Use your keyword in the image alt text
- Use your keyword in the anchor text
When you optimize your content then keep in mind on keyword density and keyword relevance also.
You can research on a keyword by keyword research tools. There are many keyword types of research tools in the market for selected best keyword for your business.
