How To Choose The Right Solution For Your Business
What are your CRM goals?
As a business grows, it quickly becomes necessary to have one central place where all this information lives.
Your team will be delayed without quick answers to important questions. Who are our customers? How do we get in touch with them? How do they handle our content? What does our pipeline of new companies look like?
Your prospects and customers will feel the pain when your team is not on the same page. From their perspective, they have a relationship with one company, not with a collection of different people and departments. Everyone in your team needs a context about the needs, wishes and current status of each customer so that they can resume the conversation where it left off.
These are the problems that CRM systems must solve. With one central place to organize all the details of your leads and customers, it is easy for everyone in your team to gain insight into the state of your company and the status of each customer relationship.
What are the CRM software functions you need most? how do the functions help me?
If you have decided that a CRM system is probably in the future of your company, the next logical question is that.
1. Contact management
Contact management is the most basic feature that every CRM system has.
Contact management helps companies to collect and organize customer data efficiently.
It tracks leads while going through the sales pipeline and making the first purchase. It manages customer profiles, relationships and communication history.
CRM gives a complete picture of all customers.
2. Account management
Account management is another important feature of CRM software.
It captures and organizes the company or division or home information and manages the relationship.
Remember, Account records contain information about the companies with which you do business. But contact information contains information about the people you work with.
3. Quotation and order management
When a customer is interested in buying a product or service, the seller makes a quote with all the details.
If the customer agrees to purchase it with a specified price, the order will be generated. If not, the seller cancels the offer or revises it to meet the customer’s requirements.
CRM automates and streamlines this process for companies. It improves the possibility for order processing, visibility of sales and the relationship with customers.
4. Opportunity management
When things qualify a lead, this becomes an opportunity.
One possibility is a potential income-generating contact person or account.
If the company does not take good care of contacts or accounts, it loses sales opportunities.
Opportunity Management enables companies to manage and monitor the sales funnel and provides necessary information to complete the sales process
5. Sales process automation
Automation of sales processes is one of the most important CRM functions. It automates and streamlines various sales functionalities to standardize business processes.
The company can adapt the application to the requirements.
It reduces human error, shortens the sales cycle and improves the customer’s conversion rate.
6. Campaign Management
Naturally, campaign management plays an important role in every company.
To remember, the Marketing campaign is the first step that every company takes to reach potential customers with products and services. So it must be flawless.
CRM uses the efficiency of marketing campaigns through marketing process automation. It reduces campaign costs, analyzes campaign data and predicts future marketing strategy.
7. Customer segmentation
Without proper customer segmentation, a marketing campaign will never deliver the expected result.
Why?
Suppose the ABC company wants to launch a product for newborn babies in Europe. The marketing campaign must, therefore, be aimed at parents with newborn babies or only at parents.
And the campaign only runs in Europe.
If the company is now campaigning for everyone around the world, it will never generate enough leads.
Moreover, it will make a bad impression.
Good customer segmentation is therefore important before you run a campaign.
CRM captures and analyzes customer data from various sources. It divides customers into groups that have the same characteristics, such as geography, age, gender, buying pattern or custom rules.
8. Report and Dashboard
Rapport is one of the most important features of CRM software.
Do you know which product gave you the maximum number of leads in the previous campaign?
What was the most profitable channel?
Which product has performed well in the past year?
Data is valuable if you are able to discover something clever. Simply capturing and storing a huge amount of information is not enough.
CRM collects and analyzes customer data.
It helps employees perform day-to-day tasks better and senior management to make a more accurate business decision.
So far I have told you about the core functions of CRM that almost every organization needs.
But that is not all There are few more CRM functions, but these are more functional than technical.
– What other CRM software functions should you consider?
There are also many other CRM functions, but they are more specific for products and suppliers.
For example Territory Management, Chat Integration, File Management.
It is important to know what the CRM functions and benefits are before you purchase an app.
In this article, you learned about the functions of CRM software. In the following article, I will tell you the 10 most important benefits of CRM
What is the easiest CRM to use?
Their prices are very flexible for small businesses and they are very light, so there are no fancy features to confuse a CRM beginner. It also integrates with
1. CorporateStack CRM
2. Salesforce
3. Bitrix24
4. Zoho
5. FreeAgent
