It’s easy to forget that we did not always have the convenience of digital technology in order to help with marketing strategies, and yet still managed to get plenty of sales. It is, therefore, highly recommended that you apply these non-digital techniques in order to gain even more customers than we can get with digital techniques alone.
It is no secret that different marketing techniques elicit different reactions, and you may find that by turning your back on some of the more traditional ways, you are actually missing out on some very valuable sales.
Using branded clothing and accessories
By having your own branded clothing and accessories for your workers to wear and even giving them away as swag items to members of the public or your customers, you will be advertising your business in a very subtle way. Making any uniform or clothing that is unique to your business eye-catching and memorable should instantly be recognizable and be associated with your brand.
There are businesses that will help you design your brand logo if you have not got one already and can supply you with a large range of choices as to what kind of items you may desire for your business needs.
Newspaper or magazine articles and advertising
Using newspaper or magazine advertising or articles can be very beneficial when it comes to marketing strategies. By giving a special code, which your potential customers need to enter into an area of your website or indeed going to a specific page of your website, you will be able to gauge which adverts or articles are being successful in bringing in the potential customers and which ones are not. This is particularly interesting if you are trialing a few different ideas or prices and can help massively with your advertising research.
Read Also: Digital Marketing: How Is It Beneficial Over Traditional Marketing?
Using Traditional Mail Drops
Mails drops are not yet a thing of the past. They can work very well, especially if you know someone who has a list of people that could be very interested in what you are selling. This is called a joint venture. You will have to part with some money in order to gain access to the list and maybe even then pay a percentage of any sales acquired from the list, but it can still be very profitable.
Although there is the potential of doing email mail drops or even via text messages for the modern-day, you will find that there are different people who will open and act on a paper letter coming through their mailbox rather than believing an email or a text message.
Final thoughts
Although modern-day marketing strategies work really well, it is a good idea not to forget to use some of the more traditional methods of getting customers and gaining some extra sales. Both the traditional and the modern methods can work very well together, and we all react to different marketing strategies in different ways.
