Communicating with clients, whether for order confirmations, welcome messages, or shipping updates, is an important practice that businesses should do. This is because it allows businesses to guide and support their customers along the client journey.
This is why transactional SMS should be an integral component of a business’ communication system. Transactional SMS is one of the most efficient, cost-effective, and fastest ways to communicate with your customers or clients, a service provided by a transactional SMS provider.
Despite the significance of transactional SMS providers, business owners are still not aware of their purpose. To address this issue, this article will answer the frequently asked questions regarding transactional SMS providers.
What is a Transactional SMS?
According to Postscript, a transactional SMS is an automated text message categorized as non-marketing or non-promotional. In a nutshell, a transactional SMS aims to relay information regarding a particular client’s business transactions.
For instance, a transactional SMS contains messages about order status, delivery notifications, and other activities not related to the promotion.
What is the Difference between a Promotional SMS and a Transactional SMS?
A promotional SMS deeply focuses on marketing content, which intends to increase brand awareness, client engagement, improve customer retention, and your customers’ purchase rate. It is done to promote a product or service of a particular business mainly.
What is a Transactional SMS Provider?
A transactional SMS provider is a service company that provides messaging services, such as transactional SMS to different businesses. Transactional SMS providers are not necessarily mobile network operators. Think of a transactional SMS provider as the middleman who relays your business information to your respective clients.
Different transactional SMS providers offer different features, such as verified SMS, SMS in regional languages, and rich communication services. These features are all essential for an effective communications system of any business that belongs in any industry.
Why Should I Use Transactional SMS?
In today’s age of information, you must reach your customers on every communication platform. This means having an online presence is not enough to communicate with your clients fully. This is why transactional SMS is very important.
According to reports, more than 50% of consumers consider texts from companies they know as useful. Not having a transactional SMS platform means you would be missing out on many clients, which is not a good thing.
Will Transactional SMS Providers Improve My Global Reach?
One of the magnificent things about SMS is that it is a few technologies that integrate different mobile networks globally. This means by outsourcing your transactional SMS to third-party service companies, you will reach millions of people, which include your clients and customers.
Will Outsourcing My Transactional SMS Needs Cost a Fortune?
The common misconception about SMS services is that they are expensive. This is not true. SMS services are quite affordable compared to other communication platforms, such as e-mail messaging services, social media messaging, and print media. Transactional SMS provides exceptional results with incomparable affordability.
Also, keeping your transactional SMS needs in-house is not a viable option and will cost you a lot more. This is because you will need to train personnel to create SMS templates and send them to you. This means you will be paying for training, salaries, and wages. Outsourcing your transactional SMS needs is a wiser investment decision.
Is Transactional SMS Time-Efficient?
SMS is one of the fastest modalities of communication. A message can be delivered in a matter of seconds. Using this type of communication method, you rest assured that your message will reach your clients or customers immediately upon being sent. According to reports, 100% of transactional SMS messages reach their intended mobile audience.
Outsourcing your transactional SMS needs is an exceptional timesaver since you will be able to send several messages to numerous clients. As a business owner, this allows you to have more time than you can allot to other productive things concerning your business. Hiring a transactional SMS service company enables you to focus on what you do best on things’ business side.
Will My Customers Appreciate Transactional SMS messages?
According to recent reports, more than 70% of consumers prefer to receive transactional information on their phones rather than other platforms, such as e-mail or social media accounts.
Also, SMS messages have more than a 90% open rate. This means sensing a transactional SMS message ensures that your client will receive and read vital information that relates to a product or service they paid for.
Conclusion
Transactional SMS is a powerful communication tool that can help you bridge your business and your clients’ gap. Hiring a transactional SMS service company enables you to have a team of experts and competent individuals who can nurture the relationships you have with your respective client.
