First, it was done with PowerPoint. Today a presentation that goes well is done with Whiteboard animation videos: animated, original, and effective drawings, which illustrate a Storyboard on any topic. Animated videos are the favorite of professionals and entrepreneurs, because they are suitable for multimedia tools, capturing public attention even on social media. Discover how to use Whiteboard animation video for your presentation.
What is a Whiteboard animation video and what you might need in your personal and business life?
Animated videos are a form of presentation that is taking the place of classic PowerPoint slides and traditional videos. Whenever you need to pass on information to someone or have to encourage them to do something, the Whiteboard animation video is the most modern and effective solution. How does it work? Simple, the basic contents provided by you are transformed into a script, without losing their content, using texts, music, and images created on purpose. Everything is assembled by experts, in video format. But be careful, the most beautiful part is in the animation of the scenes: it is shown that compared to brochures, blackboards, and traditional slide shows, animated videos involve much more of the viewer, thanks to dynamism, the synthesis of concepts and a hint of originality.
In short, in the era of social media, the public is accustomed to multimedia expressive forms and the videos produced with the method of animated writing on the blackboard, are emerging as a winning product. You are a professor, you have to present a commercial product or a thesis, you want to ask your love to marry you or you want to launch yourself as an influencer … on all these occasions and in many others, what you need is a presentation that goes well: you must definitely adopt the video technique Whiteboard animation.
The steps needed to get animated videos that meet your needs
You have content to present to an important customer, to your students or to a community, launch a Crowdfunding project on a platform and you need to impress at all costs. If you choose a Whiteboard animation video, here are the steps to make it:
- Get good ideas about the contents to be presented with the video: you will write the script together with an experienced freelance copywriter. Even the video maker can be a good freelance, the important thing is that he has a portfolio to control his style and way of working. Inform yourself well of the costs, so as to respect the budget at your disposal
- Hired the video maker, establish with him the duration of the presentation, based on the times you have available. His task will be to offer you an audio draft and a rendering of the narrative to be evaluated
- Once the duration of the animated video is established, the Storyboard is created: in this phase, there will be many changes. After the approval will choose the actors’ voices for the comments in the video
- It is the delicate moment of the illustrations: based on the narrative style and the chosen graphics, the images of the video are now realized. The stylistic inventions are really varied: you go from the ” Animated Theater “, made with cut-out drawings that move, mixed with animated digital designs in motion design, to the ” Pop-up ” formula, given by the Storyboard with standard graphics effects. The “mixed motion “remains the most used and complex. However, the important thing is that the style of presentation in video harmonizes with the topic, the tone and the audience to which it is addressed: no to childish cartoons if you present business to your financiers. No to macabre tones if you go on social media. No to excess sound effects if your audience has exceeded eighty. You would risk failing the goal
- Green light for the video footage of the illustrated scenes: the Whiteboard animation video takes shape. You then choose the right music : even in this case you have a say in the case of precise needs, otherwise entrusted to the video maker
- in this phase we proceed to the assembly of all the parts between them, or to the synchronization of the animated images with the audio of the texts and the musical commentary
- Once the video is mounted, the video maker refines it with post-production, especially if it contains special sound effects or transitions from one scene to another. Once the work is finished, the animated video is delivered in HD format and, by contract, in all formats useful for reproduction on multimedia tools: .mv, .mp4, .flv.
What are the software tools to make a convincing Whiteboard animation video and who can help you
If you already have the text ready and want to try putting a Whiteboard animation video on it, know that there are various downloadable software online to learn how to make one. For example FilmoraPro, useful for 2D or 3D animations, where you can add keyframes. It is used for the so-called “Lavagna ” animation that is on a white background previously built. Particularly suitable for company presentations is MySimpleShow, which is often used also in schools by teachers and for the creation of crowdfunding videos. The only drawback is the rather limited plot options.
Another interesting software is Raw Shorts: with a drag-and-drop interface, it allows rendering and sharing the animated video also on social platforms. Finally, we recommend Renderforest for animation and video short films Whiteboard animation, based on the cloud, which does not require hardware very powerful. It offers a library of almost 400 scenes, ready to be used. If, however, the presentation is important for the contents and the effects it will have on the public, it is better not to risk it: you could fail in your goals! It is safer to refer to an experienced staff, which adds other options, at different costs, such as:
- a personalized animated gift to launch your brand
- a video fresco, to illustrate a design process with a final overview
- Company logo printed on the marker in a video scribing
- creating a thumbnail that appears in search results on the web
In all cases, do not neglect copyright: in general, the company that produces the video Whiteboard animation keeps the intellectual property to itself, but in some cases it can also sell them to the customer, free of charge or for payment.
